AcadArena

Awarded to an Alliance Club that has most successfully created an impressive, creative, and effective marketing campaign on social media for any of their events, projects, or programs while maintaining their organization’s creative branding. This notable campaign is able to have unique ways of engaging with the community, have a clear message across the board, and was able to capture the essence of the event, project, or program.

Criteria

‍Individuality and Appeal. The branding is original and unique. It screams the identity of the organization.‍
Execution. The branding has been consistent and well published across relevant social media platforms, merchandise, and events.‍
Symbolism and Messaging. The branding is relevant to the goals of campus esports. Taglines/hashtags are clear, concise, consistent, and meaningful. Captions for posts have a clear direction of the publication material.